Wyoming Seat Belt Coalition Launches STAR WARS Holiday Campaign

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Star Wars messaging encouraging drivers to buckle their seat belts has started on digital message signs all across Wyoming.

The effort is sponsored by the Wyoming Seat Belt Coalition.

The Star Wars messaging features popular wording from the Star Wars movies and encourages seat belt use during the upcoming busy Christmas and New Year’s Day travel periods in Wyoming.

The seat belt messages running on Wyoming Department of Transportation digital message signs across Wyoming include:

— “Be a Rebel, Not a Clone. Buckle Up.”

— “Avoid the Dark Side. Buckle Up.”

— “The Force is Strong with You. Buckle Up.”

— “May the Force be with You. Buckle Up.”

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The messages began running on Wyoming digital message signs beginning Monday, Dec. 21, and the messages will continue to run for at least a week. The four messages will rotate on each digital sign every six hours.

The traffic safety messaging effort will continue statewide, weather permitting. The messaging will be suspended if winter weather conditions warrant a return to road-condition/weather alerts.

Please remember to buckle up, every ride, every time. Merry Christmas.