Audi of America and Major League Soccer today unveiled a national television commercial to officially kick off the return of the League’s milestone 25th season and the second season of “Audi Goals Drive Progress,” a league-wide, multi-year initiative to elevate the game of soccer in North America by supporting MLS club academies create bespoke programs to help top youth prospects overcome access challenges.
The Audi-produced commercial tells an evolution story of an MLS player’s career and the invaluable impact of the “Audi Goals Drive Progress” program. From the youthful joy of the first practice to the determination needed to make it to the professional pitch, the spot highlights the authentic experiences of MLS Academy homegrown players who work tirelessly on- and off-field to achieve elite levels of competition.
“Audi is proud to continue our commitment to helping the next generation of young players access the tools needed to become more competitive for tomorrow as they aspire to join the ranks of MLS,” said Loren Angelo, vice president of marketing, Audi of America. “We’re also excited to kick-off the second season of ‘Audi Goals Drive Progress’ by giving fans a unique glimpse into the daily lives of these talented young athletes through this latest TV spot.”
Shot on location at Washington, D.C.’s Audi Field— home of D.C. United—the spot features four rising stars from D.C. United’s U-12 and U-18 Academy teams. Debuting in both English and Spanish during the opening match of the MLS is Back Tournament on July 8 in Orlando, the commercial will run on MLS partner networks (ESPN, FOX Sports, Univision, TSN, and TVA Sports), on regional sports networks, and across international broadcast partner platforms, as well as on the League’s own digital channels.
“Audi’s steadfast commitment to helping us develop our young athletes both on and off the pitch has played a pivotal role in the direction of our club and the development of our sport across the country,” said Dave Kasper, general manager of D.C. United. “The opportunity to tell this story together with youth players from our academy at Audi Field, a place they hope to compete for our first team in the future, has been a tremendous and inspiring experience and we’re excited for the program’s continued evolution.”
Audi and MLS’ national television spot was a collaborative effort between Audi’s in-house creative team KreativWerk and the League.