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Shaquille O’Neal Takes a Stab at Jewelry Design

Shaquille O’Neal is one of the world’s most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As a business mogul, sports analyst, DJ, restauranteur, and brand ambassador, O’Neal’s unique “Business of Fun” mantra resonates throughout each of his countless endeavors.

With all of that said, Invicta Watch Group has announced that it entered into a multi-year partnership with Authentic Brands Group for Shaquille O’Neal. The Limited Edition Collection will feature exclusive design styles in collaboration with Shaquille O’Neal. “Shaq has a broad reach to all of our customers as he brings his positive approach to life and a sense of style,” said Eyal Lalo, CEO of Invicta Watch Group. The new Limited Edition Collection will have unique designs combined with innovative creations from Invicta that consumers have loved for decades and that represent the quintessential essence of the Invicta brand.

The Shaquille O’Neal timepiece collection is slated to launch in Spring 2020 on ShopHQ and will be available at Invicta Stores and retailers worldwide.


Photo Credit: lev radin / Shutterstock.com

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